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WELCOME TO A VISUAL JOURNEY

JOSEPH


This particular work was designed for a book entitled "CUPBOARD LOVE" by Mark Morton - who was Nominated in 1997 for a Julia Child Award, The book is about a sumptuous feast of more than a thousand culinary word-histories. From everyday foods to exotic dishes, from the herbs and spices of medieval England to the cooking implements of the modern kitchen, The "Cupboard Love" work explores the fascinating stories behind familiar and not-so-familiar gastronomic terms.


Inspiration - Also - during the process of design I wanted to merge the more traditional meaning of what Cupboard Love" is... "An English phrase referring to affection that is given purely to gain a reward. The term derives from the way in which a cat will give the person who feeds it superficial "love" (which is not normally exhibited) when it wants to be fed. The phrase is most often applied to human activity, for example when a child will say "I love you so much" before or after requesting a treat, for example an ice cream. Cupboard love is a milder version of conditional love, where love is given solely in response to certain behaviour".  


Inside the Book - Who knew that the word pomegranate is related to the word grenade? That baguette is a cousin of bacteria? That soufflé comes from the same root as flatulence? Who knew that vermicelli is Italian for little worms, that avocado comes from an Aztec word meaning testicle, or that catillation denotes the unseemly licking of plates? Lighthearted and thoroughly researched, packed with linguistic lore and cultural trivia, the book blends the edible and the etymological into a delectable pièce de résistance.


 Assembly Methodology & Materials: 


•Printmedia created using both digital large format print, offset lithography and posthumously hand drawing. 

More Work

studiocannizzaro.com

2010

MEDIA - 6 Colour Lithograph - Plate

DIMENSIONS - H23" x W32.5" 

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CUPBOARD LOVE